Time for a Pitstop: Fine-tuning Your Automated Lead Scoring
Being a successful B2B marketing professional today can be compared to being a successful race car pit crew chief. You are trying to make sure your lead generation vehicles are driven efficiently and...
View ArticleThe Next Big Thing in Lead Scoring: Big Data and Social Scoring
We are excited to welcome Ran Gishri as today’s guest blogger. Ran is the VP of marketing for Leadspace, a pioneer in social lead targeting. Ran has over 20 years of experience working for technology...
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Research: Why Behavior Matters in Lead Scoring
Marketo’s Definitive Guide to Lead Scoring defines lead scoring as a “shared sales and marketing methodology for ranking leads in order to determine their sales readiness.” “A solid lead scoring...
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Interaction Analysis as a Leading Indicator of Funnel Conversions
Here’s a problem almost every marketer has faced. Let’s say you take a look at your conversions for the quarter and the results are not good. Conversions to marketing qualified leads are 10% below...
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Are Your Leads Ready to Buy? 5 Crucial Ways to Score Your Leads
If you’re in marketing, you probably know better than to pass “any old lead” over to your sales team. Yesterday on the blog, we shared our new infographic about defining a lead, but how do you score...
View ArticleHow Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads...
It was 2007 and I had just finished business school and joined my first startup — a small bootstrapped SaaS company that offered a large file transfer solution. At that time, I was the only marketer...
View ArticleHow to Market Your Multi-Product Brand – Marketo
If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Different product teams might be competing for resources, or could be...
View ArticleTraditional and Predictive Lead Scoring: a Match Made in Data Heaven
By its very nature, lead scoring should be predictive – a potential customer’s score should predict whether that person is going to buy from you. Before I started working at Fliptop, a predictive lead...
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4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your...
If you didn’t have much time to delve into your lead scoring this year, it’s not too late to make the business case to do so in 2017! How you structure (and restructure) your lead scoring can give you...
View ArticleAvoid Blind Spots in Your Lead Scoring with Social Intent Data
What type of client is the “right fit” for your business? Odds are your sales and marketing departments have spent a great deal of time and money answering this question. You probably have very...
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